Research: Beginning of the Project

After deciding our aim was to produce a music video, we begun discussing the important task of choosing which song was to be our soundtrack.

We begun with researching the current products on the market to see what was successful in terms of an entertaining video and what wasn't.

Our choice of genre was then narrowed down to the following four: Pop, Rock, Indie and R n' B. These genres in our opinion offered the most entertaining and popular videos on the market and we constructed mood boards to analyse each.

Indie: We found this genre to harbour many videos that contained just clips of the band, with little-to-no narrative. These bands ranged form simple acoustic songs, therefore featuring little instrumentation, to more complicated full-band tracks, adding in synthezisers and other less conventional sounds to create layers of music.

 Rock: Conventional of the majority of the rock videos we watched was to have a narrative, usually featuring the bands themselves, as well as shots of the band in a different setting, usually just a simple room with a certain theme.

 R 'n' B: These videos were more complicated than the others in that their instrumentation relied heavily on electronically-produced sounds as well as usually featuring several actors performing dance routines.

Pop: A focus on the artist themselves is the usual convention of the pop video's we looked at - the pop star themselves being an icon and of interest to the viewer, whether simply singing, or performing a dance routine.

By narrowing our focus down to just these four genres, we felt we had a variety of themes, styles and instrumentation to play with in our choosing of the song.

After researching the music video, we each chose our own choice of five songs each, before narrowing them down to just two. These two songs were 'The Only Exception' and 'Misery Business', both by the rock band Paramore.