Development: Band Logo

To understand our logo as a media product/brand identity, I applied it to various surfaces to discover whether it would be flexible for purposes that it wasn't original intended for - indeed it was designed with computer-based programmes in mind; applying it to our band photo's and album artwork etc. However, I discovered our logo, one of our motifs, could be applied to different surfaces effectively.

Indeed, as the above image shows, the logo can be applied to wall-surfaces (top left and top right), fabric (bottom-left) and a jigsaw puzzle (bottom-right). This diversity of locations that the logo can effectively be plastered on lends endless possibilities for merchandise ideas and advertising prospects. For example, the logo's clear-visibility on fabric can inspire t-shirt designs; the wall designs show it's prospects for wall-art and artistic graffiti, whilst the logo's visual appeal on a more unconventional place that you'd expect to see a logo - the jigsaw - inspires the imagination for merchandise ideas such as the logo on badges, cups and more; this array of locations that the logo could potentially be seen increases the opportunity for the audience to be exposed to 'Paramore'.