Development: Unconventional Advertisements

I designed the following advertisements to enforce the fact that I was creating a brand throughout my ancillary task. However, I wanted to design some different advertisements in terms of style; I decided to design and construct two pre-release 'teaser' adverts for both the bands new single and album. I have used different fonts in these two advertisements than those planned in our groups 'style guide' as I wanted to experiment to see whether our motifs could be applied to different styles and genres of promotional advertisements.

 The idea of the above 'teaser' advert is the bands new single and it's accompanying music video; I have extracted the two themes of the music video and incorporated them into the design to give the audience an insight into what they can expect. I've used the video's stalking theme - the cutting-and ripping-up of pictures of the band - to present the advert's main image in a collection of overlapping squares that I felt bared a resemblance to cutting-up and layering pictures while the main image itself is one taken from the music video's band shots; drawing together both narratives of the music video into the advertisements construction and style. The unsettling nature of the stalking theme also inspired the sketchy 'the new video' font- a warning to the audience of the video's darker themes - accompanied by a bold (and conventional) release date. The minimal information ensures the audience is left with the important information; the band name and the single's release date. Although this advert was an experiment to see whether my advertisement campaign could stretch to unconventional and more unusual ways to promote, I did however include the conventional band logo and band-related image - both of which are two motifs of all our 'Paramore' advertisements.